I honestly wouldn't mind hearing "Ih-Ah!" or, say, "Sunshine and Happiness" on the radio every now and then. A little more exposure would give Dev more money and therefore more freedom to do the projects he wants. I think Epicloud will be his best shot at a larger audience, and hey, that's fine. As long as he keeps writing songs for himself, and not for a demographic, but I just can't see that.
"Day before yesterday I saw a rabbit, and yesterday a deer, and today, you."